Here is a collection of vintage posters on preserving food when it was a matter of life and death. These are very traditional in their sexist roles however they were powerful and really pushed the message. These are still revolutionary graphics however now I need to consider what approach and what method is appropriate for the brief in hand. Using a strong slogan and bold colours is a theme for these exceptional graphics, I particularly like the featured image which tackles the serious issue with a playful approach, sending the message to a wider audience with an easy tone of voice.
As the brief is so open and wide I have decided to aim specifically at the British public on an average income, looking at the huge problem of Food Waste.
Here are some pretty shocking facts and figures I’ve discovered, the problem is alot bigger than I initially thought:
Interestingly, I have learnt that supermarkets now account for 80% of the nations fruit and vegetables sales whereas in the 1970s, 90% of fresh produce was sold via greengrocers and market stalls. Is this affecting how much we waste as a result?
Competition brief sponsored by Waitrose.
Brief: Use design to eliminate waste, over-production or excessive consumption.
"get involved with the project at a personal level, feel some pain"
(i am going to try my hardest to keep up on blogging during this project! heres to hoping)
mid-production shot of my fanzine covers. The silver text on the black parchment is looking wicked, screenprinting was the perfect process for this project. Layout of the inside leaves are still being assembled as the arrangement and composition have to be exciting and interesting.
Spent the last two hours in the printing room at uni prep’ing my zine. I’m on the third layout version and really feeling this arrangement. Edited the cover illustrations by hitting up the levels so I can screen-print the imagery onto some thick quality paper. I have decided to colour print the inside pages as greyscale does not compliment my photography. This will cost more to print but I this approach will create a higher quality outcome. Images will come later (:
Here are a few of the photographs which are going to be included in my zine. I know that the typography needs a lot of work but for a quick project I’m quite excited about how this is going to turn out.
Went for a bit of a wander round Sheffield snapping up some decaying old buildings full of history and mysteries. I have a strange fascination with run-down spaces since discovering the website http://www.derelictplaces.co.uk/main/showthread.php?t=5361 this gave me access into another world, the hidden beauty of neglected locations. My love with abandoned spaces began as a child with a military bunker in my back garden always wanting to uncover the secrets beneath but being held back by thick rusty padlocks. Here are some of the locations I found in Sheffield.